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How much time do people spend posting things about themselves? Do they enjoy meeting people online more than making friends in person?
Learn about people’s internet behaviors to help you develop stronger online dating marketing and websites.
After the launch of Tinder in 2012, the online dating industry saw a huge shift – extensive questionnaires and personality-based matching was phased out in favour of swipe-based systems that gave the user full control.
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GDI recently sat down with Clikd founder Michael Blakeley to find out more about the London-based dating app and its new take on the online dating questionnaire.
After singles download the dating app, they sign up to Clikd via Facebook and the app pulls information from their account to help build a profile.
The questionnaire, which intends to learn more about what members are looking for, long differentiated the service from newer swiping apps.
For example, Tinder doesn't require much more than a photo to start looking for potential dates.
But now e Harmony is once again reworking its strategy to keep up with the changing times.
Starting in January, the process of creating a basic e Harmony profile will take no more than ten minutes, according to the company. But the company still stands behind its questionnaire, noting in a press release that more information helps the platform surface compatible matches.
If you want to dive deeper on a particular online dating topic, it’s easy to customize this survey template with your own questions.
To create a survey using the Online Dating survey template, just sign up or sign in to Survey Monkey.
Build a better online dating business by finding out how people use the internet to meet people.